Fulfillment Policy

Fulfillment Policy for Website Development, SEO, and PPC Services

Introduction

This Fulfillment Policy outlines our commitment to delivering high-quality services in website development, SEO, and PPC campaigns. Our goal is to ensure client satisfaction by providing clear timelines, deliverables, and processes to handle requests, feedback, and revisions.

1. Website Development Fulfillment

Project Scope and Agreement

  • A detailed project scope, including functionality, design elements, and timelines, will be agreed upon before work begins.
  • Changes to the agreed scope may result in timeline adjustments and additional costs, which will be discussed beforehand.

Timelines and Deliverables

  • We commit to delivering websites in phases:
  • Phase 1: Wireframe/mockups within 5–7 business days of project kickoff.
  • Phase 2: Initial design prototype within 15–20 business days after mockup approval.
  • Phase 3: Development completion within 30–60 business days after design approval, depending on complexity.

Revisions

  • Three rounds of revisions are included at no additional cost.
  • Additional revision requests will be charged as per the agreed hourly rate.

Post-Launch Support

  • A 30-day post-launch period for addressing bugs or minor updates is included.
  • Additional support or maintenance can be added as part of a retainer agreement.

2. SEO Services Fulfillment

Initial Setup and Strategy

  • A comprehensive website audit and keyword research will be completed within 7–10 business days after onboarding.
  • A detailed strategy document, including content recommendations and technical SEO improvements, will be shared within 14 business days.

Deliverables

  • Monthly reports detailing progress in:
  • Organic traffic growth
  • Keyword ranking improvements
  • Backlink acquisition and quality
  • Content creation, meta tag optimization, and technical fixes will be delivered as specified in the contract.

Timeline

  • SEO is a long-term investment. Initial noticeable results may take 3–6 months, depending on competition and market conditions.

Revisions

  • Clients can request up to two changes to deliverables (e.g., blog drafts, keyword focus) per month.

3. PPC Campaign Fulfillment

Setup and Launch

  • Campaign setup, including audience targeting and ad copy creation, will be completed within 5–7 business days after onboarding.
  • A/B testing and keyword analysis will begin immediately after launch.

Performance Monitoring

  • Weekly performance updates are available upon request.
  • Full campaign reports, including ROI metrics and recommendations, will be delivered monthly.

Revisions

  • Ad copy and targeting changes can be requested up to two times per campaign without additional charges.
  • Additional revisions will be charged as per the agreed hourly rate.

4. Payment Terms

  • Payments must be made as per the invoicing schedule outlined in the contract.
  • Late payments may result in a pause of services until payments are brought up to date.

5. Client Responsibilities

  • Timely feedback is essential to keep projects on schedule.
  • Clients must provide all necessary assets (e.g., branding, content, access credentials) at the start of the project.

6. Cancellation and Refunds

  • Website development:
  • Refunds are not provided for completed milestones.
  • Unused payments for future milestones may be refunded upon written request.
  • SEO/PPC services:
  • No refunds for completed months of service. Prepaid future months may be refunded minus a processing fee if canceled with 30 days' notice.

7. Dispute Resolution

  • We strive to resolve disputes amicably through direct communication.
  • In case of unresolved issues, the matter will be referred to arbitration as per the terms in the service agreement.